Victoria Murdoch, the print designer behind cutesy and kitsch brand Silken Favours, uses traditional pen and ink techniques to create her unique signature designs. This is print at its most fun and kooky, prints designed to put a smile on your face, kitsch wearable art for the post modern age. Silken Favour’s prints feature animals, both real and fantastical, plants and insects, taking a unique approach to an oft depicted subject matter. Silken Favour’s scarves are quite unlike anything you will have seen before and yet would make a great addition to any silk scarf collection. As distinctive and unique an accessory as a piece of jewellery these silk scarves bear little resemblance to the ones in your grandmother’s closet yet are simultaneously inspired by the kitsch style of yesteryear. Essentially these prints blend the old with the new in a dramatic, entertaining and ultimately desirable manner.
Victoria lays out her beautifully detailed animal illustrations in a style reminiscent of a Guardian wall chart yet with such abandon and irreverence that each print craftily subverts the tradition educational chart. Indeed this is quintessentially British design taking inspiration from the themes and commercialised kitsch that so enthral the public and rendering then in a new and faintly seditious fashion. These are prints designed to challenge traditional tastes and the bland repetitive prints found on the high street. These are eye-popping statement scarves created to take centre stage in much the same way as a piece of sparkly costume jewellery or flamboyant hat.
Prints may, occasionally seem like a bit of an afterthought, merely surface decoration but brands like Silken Favours allow print to step into the limelight, to be celebrated as wearable art. Victoria’s prints may appear to be a little over the top but these are designs for those who like to wear their tastes on their sleeves. These cute, fun and kitsch prints are designed for the free spirited and independent, for those who love horses/cats/corgis/unicorns and are not afraid to show it.