Global nomad and designer Ruth Ferguson named her swimwear label after her grandmother, who “always travelled in style” and Olga Olsson’s beautifully crafted beachwear will ensure that you too always travel style.  Inspired by the Northern Lights, the beach itself and vintage flea markets Ruth creates chic, flattering swimwear that will make the right impression on beaches from Brazil to the Mediterranean.  Swimwear just made for midnight swims, daytime sunbathing and quick dips into the pool. For those still searching for a stunning summer holiday bikini or gorgeous one piece Olga Olsson may have just the piece for you.

Ayshea Swimsuit in Black by Olga Olsson

Ruth founded her brand in 2010 and her shapely swimwear has subsequently been featured in Vogue, Grazia, Elle and Stylist. Her pieces are simple and stylish, design led yet also timeless, ideal for the modern traveller. From elegant black halter-neck bikinis to attractive one pieces, Olga Olsson have something for everyone. The Jane One Piece, uses a sweet heart neckline and skinny cross-over straps to create a striking and sophisticated look, just add a sheer kaftan and some chunky jewellery to take this piece from day to evening. Looking for something for a tropical beach getaway? Try the Emma Bikini, with removable halter straps and great support this sexy bikini was made for white sandy beaches. This particular piece comes in black, teal or a bohemian abstract print, perfect for the tropics. In contrast the ladylike floral print used on the Grace Bikini is youthful and elegant, ideal for both poolside relaxation and beach exploration.

Grace Bikini in Floral Print by Olga Olsson


Emma Bikini in Black by Olga Olsson

With summer in full swing beachwear is a must-have; Olga Olsson’s super sexy and timeless would make a great last minute addition to any woman’s holiday luggage.

Printed Jane One Piece by Olga Olsson



What are you inspired by?

The Beach! The Sea! And the Northern Lights, mountain lakes, midnight swims, desert skies, and vintage flea markets.

What are your design signatures?

Clean silhouettes, luxuriously soft fabrics, craftsmanship.  A tendency towards Scandinavian simplicity, combined with South American elegance.


How would you describe the Olga Olsson woman?

She’s a gypsetter – just as happy to set down her bags in a five-star hotel in Mumbai as hang up a hammock in Trinidad.  She’s happiest when stepping off a plane when the heat and sounds and smells of another country hit her.  She appreciates quality, loves design, and prefers unique labels with stories to the big name luxury brands with logos. She knows people the world over – from LA to Stockholm Rio to London Ibiza to New York and Lebanon, and her wardrobe is full of unusual pieces bought from designers she’s discovered on her travels or through friends (or through LUX FIX!)