SBP creates stylish sexy underwear for women tired of choosing between comfort and sensuality or between elegance and coverage. The labels high-waisted but flattering knickers are a world away from both the baggy grandma pants and the super sexy frilly knickers that tend to languish at the back of many an underwear draw. This is underwear that is sexy and snug; pants that women of all shapes and sizes can wear with complete confidence. SBP’s lingerie is well designed and easy to wear; this is chic, restrained underwear that could fit snugly into a woman’s wardrobe. Whilst many lingerie brands present an erotic fantasy of feminine sexuality SBP creates stylish, elegant pants that celebrate and flatter real women.

SBP’s knickers come in five different styles; each style is designed to capture a particular mood or personality. The designs range from the elegant and classic to the flirtatious and sensual; whatever your bedroom style SBP have a pant for you. Lingerie staples such as lace, bows and peek-a-boo openings all make an appearance yet all in a restrained manner; these are not frilly pants but wearable knickers for day to day use. Whilst each SBP pant varies in surface design they are all high-waisted; this figure hugging cut ensures that each pair perfectly fits and flatters the female form. These are not knickers that require a Victoria’s Secret Angel’s body, this is lingerie that will suit any women not matter what her size.

It can often be difficult to find a pair knickers that combine both practicality and sensuality; there are very few lingerie labels that provide women with fuss free but sexy underwear, SBP is one such brand. SBP’s knickers allow women to be sexy on their own terms, to express their own tastes and individuality in the most personal way. In short SBP create sexy, sensual knickers that any woman can wear with pride.

Hannah Balsdon


Drawing inspiration from Hollywood films, 1970s photography and London’s diverse subcultures lingerie brand Iris London creates classic pieces that flatter the female form. Founded by designer Ellie Simpson-Gray Iris London is a luxury brand with firm British roots; Iris source all their fabrics from the UK and each of their pieces is hand sewn in London. This is luxury lingerie at its finest; beautifully delicate, feminine and, above all, sexy Iris’ lingerie provides everything you could possibly want from intimate apparel. Classic yet contemporary this is perfectly crafted underwear that has all the empowering qualities of sensual luxury lingerie as well as a uniquely British sensibility. In short these are London made knickers that make you proud to be British.

All Iris’ pieces are designed by Ellie herself and vary in style; her Ava designs for example exude old school Hollywood glamour whilst her Harlow pieces have an innocent girlish feel. Iris London’s colour palette varies from elegant blacks and rich caramels to sweet, ladylike pastels. Bows, lace and sheer fabrics convey a sense of modernity; this is a lingerie brand heavily influenced by plurality and creativity of the London fashion scene. As a result whatever your bedroom style Iris probably have a design for you; this is lingerie almost any woman could wear and enjoy wearing. Erotic but not overly sexy this lingerie is sensual but restrained, it reveals just enough and no more. Iris’ lingerie is opulent enough to enthral any lingerie lover but also simple enough to wear on a daily basis; this is lingerie that can be easily thrown on and just as easily taken off.

Stylish, hand-crafted lingerie may seem like an extravagant luxury but Iris London’s attractive designs are pretty irresistible. Iris lingerie is designed to make women feel empowered, beautiful and sexy and it certainly achieves its aims.

Hannah Balsdon  


Pom Lampson set up her eponymous label to provide women of all shapes and sizes with sexy, affordable and comfortable knickers. Her underwear designs are delightfully naughty and wonderfully feminine. In addition to underwear Pom has also turned her expert eye to designing a selection of classic, flattering tops. Pom’s designs, be they under or outer wear show are stylish, contemporary and sexy without being tacky. This is fun naughty underwear for the modern woman comfortable with her sexuality; this is not lingerie that feels the need to make a statement, this is underwear that allows women to be their sexy best.

Monroe Knicker & Monroe Bra by Pom Lampson

Monroe Knicker & Monroe Bra by Pom Lampson

Sticking to sexy pinks, classic whites and blacks and delicate flower prints Pom Lampson’s pieces could easily slot into almost any lingerie collection. Touches of lace and a variety of shapely cuts also add to sexiness and overall loveliness of the pieces; this is underwear in which any woman could feel attractive. Comfortable enough to be worn on a daily basis yet stylishly sexy this is lingerie that created to add a frisson of glamour to one’s daily existence. Likewise Pom’s flattering tops are ideal for everyday wear yet still possess hints of the confident sexuality found in her underwear designs. This is classic but sexy day wear practically designed to be teamed with a pair of blue jeans or feminine skirt. Pom also creates a selection of attractive pyjama’s and camisoles; comfortable but luxurious and wonderfully chic these pieces, like all of Pom’s designs, posses a self assured sexuality and a flattering femininity.

Pom Lampson’s lingerie, pyjamas and tops are designed to make women of all sizes, shapes, and even tastes, happy. This underwear designed to put a cheeky smile on the wearer’s face; lingerie that really allows women to express their confidence, sexuality and personality. In essence this is fun naughty but comfortable underwear designed for women by a woman.

Hannah Balsdon


Luxury lingerie brand Beautiful Bottoms create, well, beautiful bottoms, but they also produce attractive bras, elegant loungewear and sexy pyjamas. Founded in 2009 by Newcastle University students Lauren Skerritt and Poppy Sexton-Wainwright the brand is now stocked by luxury stores and boutiques including Selfridges and Harvey Nichols. Their designs use striking prints, vibrant colours and a range of gorgeous materials such as French Lace and Silk Georgette to create lingerie that is both modern and timeless. Beautiful Bottoms’ pieces are contemporary, feminine and delightfully chic, what more could you want from a lingerie brand?

Winter Rose Bra and Knickers by Beautiful Bottoms

According to Lauren and Poppy Beautiful Bottoms’ pieces are designed to be layered allowing the wearer to hint at what lies beneath. This is luxury lingerie that can be easily worn underneath your day to day clothing adding a touch of secret opulence to your daily fashion choices. Utilising a sumptuous palette of Plums, Blues and metallic s, and rendered in gorgeous sheer fabrics, these pieces are subtly sexy and very stylish. In addition Lauren and Poppy’s striking bird and rose prints add a unique edge to their designs, the result is lingerie that allows the wearer to really express their individual taste.

Oriental Bird Tie Front Bra and Thong

Metallic Luxe Bra and Knickers by Beautiful Bottoms

Lauren and Poppy started their brand because of their shared love for lingerie and, after viewing their charming designs, their passion is rather infectious. When getting ready in morning few of us really stop to think about what bra or knickers we put on each morning with most us opting for the same old ugly, albeit comfortable, option. Brands like Beautiful Bottoms remind us all how thrilling exquisite lingerie can actually be. The fact that Beautiful Bottoms’ pieces are subtle enough to wear everyday is just the icing on the cake.

Hannah Balsdon


The secret to feeling truly glamourous with a knowing confidence all starts with the right underwear; an item that is worn exclusively for your pleasure- what could be more delicious than that? The use of luxurious fabrics, excellent tailoring and dainty designs has made Alöe Loungewear the chosen label for everyone from Gisele to Kate Moss. We caught up with the lovely founder, Claire Judge, and the star of her studio- Knuckles the French Bulldog.


LF: Why did you choose to specialize in lingerie, as opposed to ready-to-wear?

CJ: I’ve always had a passion for lingerie and loungewear. I love the intimacy of undergarments – the gesture a woman makes to herself when she layers beautiful, silky lingerie underneath her clothes and against her skin. Wearing beautiful lingerie makes a woman feel sensuous. It’s her feel-good-factor, a gesture of love to herself (and to her lover of course)! I have extended my belief that a woman’s body should be wrapped in only the most luxurious fabrics to the Alöe ready-to-wear line, which launched in 2011.  My knowledge of lingerie design has been carried through to the clothing collection, with great care taken to create a feminine and flattering silhouette.

LF: Why should having beautiful lingerie be important for a woman?

CJ: Lingerie is the foundation of a woman’s wardrobe so it should be beautiful! Lingerie sits against a woman’s skin. It’s her most intimate piece of clothing so it should be made in the most luxurious, fabrics and laces. I design each Alöe lingerie piece to be a keepsake. It is romantic; every piece is made in the softest, most luxurious washed silks and trimmed with the most delicate English laces.


LF: You’re known for your delicate designs, what’s the process behind the creation of a piece?

CJ: I always begin the process by choosing the fabric I intend to make the design in. I use silk for my lingerie and it must be super soft and have a luxurious finish. I spend a lot of time fitting the styles, spending hours with my pattern-cutter perfecting fit and making sure that the silhouette is flattering and feminine. Alöe is understated in style and is all about quality rather than a being a big fashion statement.

LF: Where do you get inspiration for your new collections from?

CJ: My designs are definitely influenced by my Anglo Chinese heritage. I love the subtlety, quiet elegance and understated sexiness of traditional Chinese women’s clothes. I inherited some beautiful silk Chinese cheongsam dresses from my mother and my grandmother and treasure these. There is something so sexy about a cheongsam! Inspiration can come from anywhere though.  I can be inspired by a character in a movie or a novel, by a photograph I see, by a costume in a ballet, by landscapes when I travel… Life is an endless inspiration!


LF: What is the Alöe woman like?

CJ: The Alöe woman is confident, grown up, sexy and strong-minded. She knows her style and does not feel the need to follow trends.  She has a quiet elegance about her.

LF: Your pieces have been worn by Kate Moss, Sarah Jessica Parker and Florence Welch, who would you love to see wearing one of your pieces today?

CJ: I’d love to see Chloë Sevigny wearing Alöe. I think she has great style.

LF: We completely agree! Finally, what does the future hold for you?

CJ: I have just finished designing a fantastic Alöe collaboration collection with an international high street retailer, which is due to be released in August 2013. I’m also working on a line of gorgeous silk pyjamas and silk scarves. I’ll just be happy continuing to see my styles worn by stylish women around the world. There’s nothing like hearing a woman tell me she has received so many compliments when wearing Alöe!


Interview by Talisa Zampieri