The British Flat Shoe Company is a UK based brand with a very clear message; simply put they are passionate about British manufacturing and British jobs. The brand endeavours to provide style conscious consumers with attractive, good quality shoes. All their shoes are made in Northampton, which has been at the centre of British shoe manufacturing for centuries. Drawing on this heritage and an eye for good design the British Flat Shoe Company create stylish flats that women can wear with pride. Comfortable, practical but above all fashionable the brand’s shoes would make a great addition to any shoe closet.

The British Flat Shoe Company likes to keep things simple; their British made flats are straightforward, fuss free and easy to wear. Not quite ballet pumps and not quite slippers these are shoes designed to outlast the whims of fast fashion; BFSC shoes may be stylish but they are also durable. Their unique aesthetic also imbues the shoes with a versatility characteristic of a good pair of flats; these are shoes that would look equally stylish teamed with jeans, a smart office ensemble or a pretty, feminine dress. In addition each of the British Flat Shoe Company’s shoes comes with in-build padding in the heel to ensure comfort; this is not footwear that you will curse at the end of the day but rather shoes that you will be more than happy to put on in the morning.

Everyone likes fun, flashy heels but in reality we all need shoes that can cope with the rigours of daily life. The British Flat Shoe Company produces just such footwear; their shoes are accessible, comfy and durable. They may not be quite as showy as some shoes but they are, in their own way, equally as stylish and far more robust. In short, buying a pair of BFSC flats is an investment, not just in good quality footwear but also in British industry and ingenuity.

Hannah Balsdon

Follow:

London based footwear brand Lucy Choi is dedicated to providing women with well crafted, even luxurious shoes that do not cost a small fortune. The brand expertly mixes both high end and high street style to create shoes that would fit into the wardrobe and shoe collection of many a modern style conscious woman. Lucy Choi pay as much attention to comfort of their shoes as they do to their design making these desirable, up to date shoes that any woman could wear with ease. High end footwear can often seem rather exclusive and inaccessible to the woman on the street but Lucy Choi manages to find a middle ground designing shoes that certainly look the part but come without the discomfort and expense of your average luxury pair of heels.

Lucy Choi’s designs are eclectic and varied; whatever the outfit or occasion this is brand that probably has a shoe to match. Whilst not particularly kooky or over the top the label’s shoes have, nevertheless, a unique charm and individuality. All Lucy Choi’s shoes are incredibly feminine; this is not a brand that does androgynous, instead the label sticks to elegant, feminine styles. Lucy Choi’s shoes may be affordable but they are definitely a cut above the footwear commonly found on the high street. The brand’s shoes are not as achingly trendy as those produced by other footwear labels but they do keep abreast of current trends making them ideal for those who do not slavishly follow fashion but who still want to look on-trend and current.

Scouring the high street or internet for the perfect pair of shoes can be a frustrating process, Lucy Choi, however, is a brand committed to taking the hassle out of shoe shopping. The brand is, in essence a one-stop-shop for those in search of good quality, on trend and affordable footwear. The perfect outfit deserves the perfect pair of heels and, when you are looking for that ideal pair of shoes, Lucy Choi should be your first port of call.

Hannah Balsdon

Follow:

Created in 2012 as an antidote to today’s throw away culture shoe brand Seven Boot Lane create rugged yet stylish boots and shoes that are designed to last well beyond this season. Carefully crafted by experienced Spanish leather workers the brand’s shoes are contemporary, durable and just a little bit rock and roll. Seven Boot Lane’s boots are ideal for travel and adventure yet they would look equally stylish on the city streets. These are boots for true boot connoisseurs; for shoe lovers who prise both style and practicality. With summer drawing to a close, autumn beginning and winter on the horizon now is the time to put away the sandals and invest in a pair of hardworking but handsome boots.

Seven Boot Lane’s new collection features a selection of ruggedly attractive boots and shoes that would perfectly compliment many a rebellious but modern wardrobe. The brand has an undeniably appealing worn, well travelled aesthetic; Seven Boot Lane do for the humble boot what Diesel did for denim. These are boots designed to be lived in, to be worn again and again; to get better with age. With this in mind the brand’s AW14 collection is free from delicate high heeled ‘booties’ instead opting for durable leather  ankle boots, suede flats and boyish brogues. The brand’s signature boots range from cowboy inspired ankle boots to the positively modish Chelsea boots to the effortlessly rock and roll bikers. These are boots to worn with blue jeans rather than feminine dresses; these are definitely not shoes for the office but boots for the mean city streets.

Seven Boot Lane do not make shoes to be worn for one season then discarded rather they create boots and shoes that will look as good in a year’s time as they do now. Uncompromising and rough Seven Boot Lane’s designs may not seem like natural investment pieces but look beyond their rugged exterior and you will find durable, modern and versatile shoes that would be an asset to any fashionable shoe collection.

Hannah Balsdon

Follow: