Spotlight on Mudd and Water

Organic womenswear brand Mudd and Water are truly committed to ethical clothing; this is a brand that makes sure that all their laid back designs are both sustainable and attractive. Mudd and Water are particularly devoted to the use of organic cotton with the brand’s name even being inspired by the cotton farming process itself. Just as mud and water nurture cotton plants so Mudd and Water the brand nurtures its sustainable designs. As a result the label’s clothes have a down to Earth charm all of their own. These are pretty, easy to wear garments for women in search of style as well as substance. Free from fuss and fast fashion trends Mudd and Water’s clothes are miles away from the identikit clothing found on the high street.

Mudd and Water’s designs feature simplistic, attractive prints and relaxed but feminine silhouettes; this is casual clothing with an attractive girly edge. This is not fashion for the office or nights out on the town but rather for days off and relaxed weekends. The brand’s current offering includes laid back dresses, flattering tunics, appeal tees and cosy knitwear. Sticking to a dark but calming colour palette of dusky pinks, neutrals, blues and greys; floral and animal prints as well as colour blocking are all utilised by the brand, albeit in a muted way. All of which makes Mudd and Water’s designs ideal for a comfortable, casual winter wardrobe. Hassle free yet pretty the label’s pieces would make great wardrobe basics; these are clothes that can be layered up, thrown on and worn with complete ease.

If you are looking for casual clothing with ethical credentials Mudd and Water is the brand for you. In essence Mudd and Water mix laid back, comfy and attractive design with a commitment to ethical and sustainable principles which, to many an ethical fashion lover must seem like a pretty irresistible combination.

Hannah Balsdon


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