Spotlight on Anami and Janine

Anami and Janine met at Portobello market and, inspired by a mutual love of vintage fashion, founded their eponymous label in 2005. The label’s dresses are feminine, romantic and flattering; these are dresses designed to suit women of all shapes and sizes. Featuring bold, kooky eye-catching prints Anami and Janine’s pieces are utterly unique and yet perfectly wearable; this is individual, almost eccentric fashion that every women can buy into. Far removed from the formulaic, identical summer dresses often found on the high street and elsewhere Anami and Janine’s clothes have a liveliness, vitality and confidence that makes them ideal for independent dressers. In essence this is attractive, vintage inspired fashion for women with a taste for the dramatic and a love of unique print.

Anami and Janine’s spring/summer 2014 collection features maxi dresses, kaftans and their signature wrap dresses. This summer the brand uses striking prints in four different colours; cream, green blue and black. This simplicity gives the dresses a certain sense of longevity and durability; these are not dresses for just this summer but for many summers to come. Anami and Janine may not pay too much attention to seasonal trends but for all their classic vintage style the brand’s designs still have a contemporary feel. These are dresses that could fit quite easily into a modern, style conscious wardrobe and, more importantly, a modern lifestyle; an Anami and Janine dress could take you from office to bar, from weekday to weekend.  The restrained yet form fitting design of Anami and Janine’s garments imbues them an appealing versatility; these are dresses that can be styled in many different ways and worn in a variety of situations.

Anami and Janine make dresses for women looking for something a little different; something unique yet wearable and feminine. Their dresses combine both a playful kookiness with an attractive sophisticated sensuality. In short Anami and Janine make dresses with personality.

Hannah Balsdon

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