What are you inspired by?

It’s the end of the Sixties and it’s summertime. The evenings are long and balmy and Mademoiselle Sara Berman likes to kick off her chunky heels under the shade of a big oak tree in any one of the London parks. She feels swept up in the mood of bohemian change – and her clothes reflect this, they are loose, they are lacy and of course, they are full of whimsical charm. Of course, being Sara Berman there is a rock and roll edge in studded and fringed leather jackets, leather shirts and bags move from lady-like-chic to slung across the body hobos.

What are your design signatures?

The label is known for many little design quirks whether that’s bows, frills or fringing but lately more and more people are coming to us for our studding and liberal use of leopard print on everything from handbags to jackets!

How would you describe the Sara Berman woman?

While the Sara Berman woman takes her fashion seriously she is not a serious girl – she loves adding that playful edge with a bow or a peek of leopard print. She is fabulously feminine at heart, yet isn’t afraid to embrace the rock n’ roll chick within with a pair of skinny leather pants.


What is Vinnie Day inspired by?

Vinnie was brought up on her parent’s ranch in Laikipia and is inspired by the colours, shapes and sounds of the jewellery traditionally made by the Samburu and Turkana tribes of Kenya. She develops these African concepts in London, resulting in a unique collection, which combines the very different and vibrant cultures of these two continents.

What are Vinnie Day’s design signatures

The logo gold leaf earrings and necklaces: the leaf is the acacia leaf worn by the Samburu of Kenya because it resembles the top of the spear but Vinnie has managed to adapt it to become more chic!

Handcrafted from silver plated with 24 carat gold Vinnie’s designs feature a unique and distinctive texture; the silver is blasted with sand to acquire the desired matt affect before gold plating to make the gold plate look enticingly like chocolate.  Everyone loves charms as they can be added to other chains, layering up for an amazing look.

How would you describe the Vinnie Day woman?

She is boho-chic – sophisticated, fashionable and stylish but prefers to have unique pieces rather than follow the crowd.