“So Daisy Knights made the leap from classroom at St Martins to the pages of Vogue within a year…”
“WOW. It’s taken us longer than that to finish a novel.”
“Yep she’s pretty damn hot news and all of Daisy’s pieces, down to the pouches, are made in the UK. Want to sit down with her to find out a bit more about how British design has shaped the Daisy Knights brand, now that wearing Daisy’s pieces is giving Alexa Chung and Daisy Lowe a chance to fly the flag for British luxury fashion?”
“Yes please. Coincidentally we also have girl crushes on both Alexa and Daisy.”
“That would be telling.”
Q. Let’s start at the beginning! When you were training at Central Saint Martins who were the alumni you most looked up to?
A. Matthew Williamson has always been my favourite designer and fellow Saint Martins graduate.
Q. Kazakhstan is hosting its first ever fashion exhibition – looking to explore the traditions and cultures which inspire the UK’s top design names, from Peter Jensen to Vivienne Westwood and Paul Smith. If you were curating an exhibition to show off the best of British fashion who would you include?
A. I would definitely include Paul Smith, he is awesome and has so many lines within his brand. I also think that Alice Temperley has created a really interesting fashion brand with some beautiful dresses. Julian Macdonald and of course McQueen!
Q. You live in the gorgeous Cotswolds countryside – how do you find the design process is helped by your surroundings?
A. I love being able to work late into the night hammering metal and things and not have to worry about my neighbours hearing! Going for a walk with my dog Ace whilst sketching and collecting feathers and leaves in the fields around my house is one of my favourite things to do.
Daisy with Ace in her Cotswolds Studio
Q. We love the fact all of your designs are made in the UK – is that something that has always been the case?
A. Yes, I want to help our economy and also make sure my product is of the highest standard so all the people in my workshop are very talented craftsmen and women. Even my pouches are made in the UK.
Q. Which British star would you most like to see wearing Daisy Knights?
A. I’m very lucky to have some very stylish people wearing my jewellery – Daisy Lowe, Alexa Chung, Kate Moss and Fearne Cotton.
In Daisy Knights, Christian Dior and Versace
Q. You name your collections after your friends and family and they are obviously a huge influence – who is the latest person to inspire one of your pieces?
A. My father, he has recently retired and tinkers on his boat all day. The new collection is anchors and the collection includes some big statement necklaces and lots of colour!
Q. Finally we are very excited about your latest collection, Tallulah; can you give us an idea of what to expect?
A. The Tallulah collection is inspired by my friend Tallulah Harlech and features rubies and olive green gems. The motif is kind of the shape of a moon…