Organic womenswear brand Mudd and Water are truly committed to ethical clothing; this is a brand that makes sure that all their laid back designs are both sustainable and attractive. Mudd and Water are particularly devoted to the use of organic cotton with the brand’s name even being inspired by the cotton farming process itself. Just as mud and water nurture cotton plants so Mudd and Water the brand nurtures its sustainable designs. As a result the label’s clothes have a down to Earth charm all of their own. These are pretty, easy to wear garments for women in search of style as well as substance. Free from fuss and fast fashion trends Mudd and Water’s clothes are miles away from the identikit clothing found on the high street.

Mudd and Water’s designs feature simplistic, attractive prints and relaxed but feminine silhouettes; this is casual clothing with an attractive girly edge. This is not fashion for the office or nights out on the town but rather for days off and relaxed weekends. The brand’s current offering includes laid back dresses, flattering tunics, appeal tees and cosy knitwear. Sticking to a dark but calming colour palette of dusky pinks, neutrals, blues and greys; floral and animal prints as well as colour blocking are all utilised by the brand, albeit in a muted way. All of which makes Mudd and Water’s designs ideal for a comfortable, casual winter wardrobe. Hassle free yet pretty the label’s pieces would make great wardrobe basics; these are clothes that can be layered up, thrown on and worn with complete ease.

If you are looking for casual clothing with ethical credentials Mudd and Water is the brand for you. In essence Mudd and Water mix laid back, comfy and attractive design with a commitment to ethical and sustainable principles which, to many an ethical fashion lover must seem like a pretty irresistible combination.

Hannah Balsdon

Follow:

Real fur generally comes with a huge price tag and a lot of controversy. Faux fur on the other hand has all the classic style of traditional fur but with none of the ethical issues. With decades of experience within the faux fur industry Faux England produces some of the best cruelty free furs on the market. Faux is a brand dedicated to creating elegant, luxurious faux fur pieces that could easily rival real fur. This faux fur that recalls the iconic coats and jacket of yesteryear; think Anna Karenina and golden age Hollywood glamour. With winter just on the horizon Faux England’s furry outerwear could be just what you need to get you through the winter months in style.

Faux England’s current collection features chic coats, feminine gilets and stylish jackets in a variety of finishes. Fox, mink and husky are all cleverly mimicked by the brand meaning that whatever your faux fur desires Faux England have it covered. The company sticks, almost religiously, to a classic aesthetic; feminine and glamorous these are coats and jackets imbued with all the allure of the exclusive furs of the past. These are furs with a distinctly vintage vibe, furs that one could use to channel Grace Kelly or Marilyn Monroe. A Faux England fur could add a little class to a pair of jeans during the day but would also make an opulent finishing touch a party outfit.

Fur never really goes out of style but in this modern age the ethical implications and high price make real fur an unpalatable to many. Faux fur brands such as Faux England provide an appealing alternative; this is stylish ‘fur’ that any woman can wear with pride. Faux’s designs may have all the charm and glamour vintage furs but they are also ideal for a contemporary winter wardrobe.

Hannah Balsdon 

Follow:

In need of a little TLC Alice Whiteley went shopping for the perfect pair of pyjamas only to be disappointed by the plain, uninspiring designs on offer. Sensing a gap in the market Alice set out to create the perfect PJs herself and thus Yawn was born. Unlike much of the sleepwear available on the high street Yawn’s creations are wonderfully comfortable and full of character. This is sleepwear designed for relaxation and days spent under the duvet. Comforting, unique and just a little luxurious Yawn’s PJs show how even the most mundane, functional pieces of clothing can be transformed into something alluring and even inspiring.

Yawn’s designs have a calm but contemporary feel; soft neutral colours and simple modern prints give the clothes a soothing aura. Slipping into a pair of Yawn PJs would be the perfect way to relax after a hard day. Yawn takes traditional sleepwear styles and reinterprets them for the 21st century with buttoned night shirts and sets call to mind the PJs of yesteryear. All Yawn’s pieces are made of the very softest luxury cotton ensuring that they a delightfully gentle on the skin. In addition the brand’s designs feature easy to wear drawstring waistbands and 4 practical pockets making them functional as well as comfy. These are PJs designed to remove stress and facilitate relaxation; they are comfy, snug and easy to just slip on.

Pyjamas are the ultimate comfy, fuss free clothing yet more often than not we see sleepwear as an afterthought. Yawn, however, is one brand that allows the humble pyjama to take centre stage and in doing so they show how alluring a good pair of PJs can actually be. As the nights get colder and winter approaches Yawn’s cosy, gentle designs are beginning to look very attractive indeed.

Hannah Balsdon

Follow:

London based fashion label Rumour are committed to creating wearable but stylish clothing for the modern, professional woman. Coco Chanel once said “dress shabbily and they remember the dress; dress impeccably and they remember the woman”. Rumour takes this advice to heart and focuses on designing dresses that ensure that the wearer will make just the right impression. As a result the brand’s pieces are contemporary, stylish and effortlessly feminine. Rumour works closely with suppliers to source the very best materials and also seeks out the best manufacturers to give their clothes a high end finish. These are, in essence, clothes fit for hardworking, discerning women; women who value quality as much as style and are willing to invest smart, attractive clothing.

Rumour’s dresses flatter the female form and yet are perfectly suited to a professional office environment. These are dresses that combine contemporary smartness with classic figure hugging silhouettes.  Rumour’s eye catching designs make you feel like a woman but additionally possess a neat elegance that makes them ideal for the modern workplace; essentially this is power dressing for the 21st century.  Yet for all the label’s formality and professionalism Rumour pieces also have a individuality that sets them apart from other office wear. Idiosyncratic prints and modish styling all make for clothing that is distinct and unique without being too over the top. These are dresses with their own personality that somehow manage to be flattering and functional as well.

Office wear can often be a bit dull, unattractive or unfeminine but Rumour actually produce clothing that is fit for a professional setting but also perfectly desirable in its own right. In short this is clothing that any hardworking but style conscious woman can wear with pride and, for many women, such a prospect must seem pretty irresistible.

Hannah Balsdon

Follow:

Created by Katya Wildman Bombshell is a brand dedicated to producing flattering, sensuous and stylish dresses. Born out of Katya’s love of the classic hour glass silhouette Bombshell’s dresses are designed to flatter without being too immodest. These are gowns that would not look out of place in an office but could also take you to the bar. Utilising smart tailoring and sumptuous fabrics Bombshell creates dresses that hide flaws but accentuate assets making women look and feel great. Fuss free and subtly sexy Bombshell’s creations would suit women of all shapes and sizes. These are hardworking gowns that could be worn in a variety of different situations and could easily become wardrobe staples. I short these are smart yet sensuous dresses that are just destined to become a girl’s best friend.

Bombshell’s aesthetic is classic and iconic but with a modern twist; this is pin-up fashion reworked for the 21st century. Bombshell’s dresses are undeniably feminine but they also exude a certain strength and confidence. These are not overly pretty, girly dresses but rather bold yet refined clothes for gown up women. Katya’s designs range from simple elegant black and white dresses to colourful and eclectic print dresses and separates. Bombshell’s collection includes chic LBDs a plenty but the brand also creates clothing for those looking for something a little different. Variations in fabric and colour aside all Bombshell’s pieces feature the same figure hugging, sensuous silhouette giving the label’s otherwise chic and refined clothes a faintly erotic air.

In essence Bombshell creates clothes that allow women to celebrate their bodies on their own terms. Today being ‘sexy’ often involves wearing as little as possible but Bombshell proves that ‘subtle’ can be sexy. These are clothes that give women from all backgrounds the opportunity to channel their own inner bombshell and that is a very attractive proposition indeed.

Hannah Balsdon

Follow: