Created by footwear designer Vic Butt Fred’s Shoes is a brand that produces simple yet stylish Oxford Shoes. The label’s versatile shoes are easy to wear, comfortable and chic; these are flats that will go with almost anything in your wardrobe. With high heels no longer being a fashion must-have and ballet pumps beginning to look a bit dated Fred’s Oxford shoes would make a great investment. These are timeless, good quality shoes that will never really go out of style; shoes that combine both practicality and comfort with classic design. These are, in essence, stylish, straightforward shoes for everyday life.

Handmade in Portugal Fred’s Shoes products are beautifully made without being too luxurious or over the top. These are durable shoes you can wear on a daily basis rather than shoes that have to be hidden away for special occasions. All the brand’s shoes stick to the same classic design giving each of their shoes an iconic feel yet the label also carefully selects the right materials to give their designs a current feel. Dark blue and green suede and even leopard print subtly add interest and a contemporary air to Fred’s Shoes pieces. The result is footwear that appears both timeless and up to date; these are Oxfords that can easily be matched with the latest compatible fashions but that will also outlast them.

The simplicity, timeless style and up to date feel of the brand’s designs means that Fred’s Shoe pieces are extremely versatile. A pair of Fred’s Shoes’ Oxfords could be paired with a dress, jeans or even tailoring. These are shoes you could wear on a weekday or a weekend, in the office or on your day off. Fred’s Shoes creations may not be glamorous or make a dramatic statement but they are perfect for coping with the rigours of daily life.

Hannah Balsdon

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Winser London is a womenswear brand for women in search of pieces that last longer than one season. Putting quality and timeless style before trendiness Winser London employ the very best design talent to create excellent quality clothing that women can wear again and again. This is mature and classic yet relaxed clothing for women with their own sense of style. Ideal for the workplace and beyond Winser’s clothing is functional, stylish and intelligent; this is well considered clothing designed to fit into a modern, style savvy wardrobe. Luxurious but accessible Winser London is the brand for the busy, style conscious professional; in short this is chic, functional everyday wear for women of all shapes and sizes.

Winser London’s latest collection sticks to the brand’s trademark relaxed aesthetic; silk tunics, long soft cashmere knits and versatile LBDs all make for a collection chock full of investment pieces. This is a label that likse to keep things simple; detailing, loud colours and eccentric prints are nowhere to be found in Winser’s designs. This is clothing that is content being quietly brilliant rather than showy. Winser London’s paired down style also ensures that their pieces will last well beyond this season; this is not clothing to be worn once and then consigned to the back of the cupboard instead these are good quality wardrobe staples designed to remain current for years to come. In essence Winser create well-designed, luxurious and versatile basics that can be styled in a variety of ways; this is clothing to be layered up, mixed and matched, dressed up or down.

Rarely is womenswear straightforward, fuss free and stylish; women often find themselves having to choose between practical, ‘sensible’ pieces and chic luxury. Winser London, however, somehow manage to make ‘sensible’ sexy, to make relaxed clothing unbelievably chic. In short Winser London is brand that expertly combines form with function to create clothing that any woman would be more than proud to have in her wardrobe.

Hannah Balsdon     

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Taking its name from a Swedish word meaning “just right” Lagom is a brand dedicated to creating clothing that is “just so”. This is a brand that puts the wearer first; that focuses on creating balanced clothing that women can love. Up to date but not trend led Lagom’s pieces are feminine yet wearable and designed to make women look and feel their best. This is unique clothing that perfectly balances retro influences with modern design. As a result Lagom’s pieces possess a ladylike elegance but also a modernity that allows them to slot neatly into a contemporary wardrobe. This is clothing that makes the wearer feel like a women but that is not old fashioned, kitsch or dull.  Lagom, in essence, create clothing for the style conscious rather than the fashion obsessed.

Lagom keeps its collections small and focused; rather than creating collections twice a year the brand updates its small offering several times over the course of a year providing the customer with both choice and an air of exclusivity. The label’s prices, however, do not at all prohibitive making this a brand that anyone can buy into. The label’s dresses are, of course, effortlessly feminine and elegant yet Lagom create chic separates with equal ease; this is a brand with which you could stick your entire wardrobe. Lagom’s aesthetic is vintage inspired but certainly not pastiche or backward looking rather the brand takes classic styles and silhouettes and gives them a contemporary makeover. This eclectic blend of the past and present imbues Lagom’s designs with an eccentric but classic quality. Bright and colourful the brand’s designs are anything but boring yet they are also easy to wear and relatively fuss free.

Lagom seem to have managed the impossible in that they create clothing that is unique without being over the top, of good quality and exclusive whilst still affordable and that is, most impressively, full of retro charm yet still modern and stylish. Lagom truly do create clothing that is “just right”.

Hannah Balsdon

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Created in 2012 as an antidote to today’s throw away culture shoe brand Seven Boot Lane create rugged yet stylish boots and shoes that are designed to last well beyond this season. Carefully crafted by experienced Spanish leather workers the brand’s shoes are contemporary, durable and just a little bit rock and roll. Seven Boot Lane’s boots are ideal for travel and adventure yet they would look equally stylish on the city streets. These are boots for true boot connoisseurs; for shoe lovers who prise both style and practicality. With summer drawing to a close, autumn beginning and winter on the horizon now is the time to put away the sandals and invest in a pair of hardworking but handsome boots.

Seven Boot Lane’s new collection features a selection of ruggedly attractive boots and shoes that would perfectly compliment many a rebellious but modern wardrobe. The brand has an undeniably appealing worn, well travelled aesthetic; Seven Boot Lane do for the humble boot what Diesel did for denim. These are boots designed to be lived in, to be worn again and again; to get better with age. With this in mind the brand’s AW14 collection is free from delicate high heeled ‘booties’ instead opting for durable leather  ankle boots, suede flats and boyish brogues. The brand’s signature boots range from cowboy inspired ankle boots to the positively modish Chelsea boots to the effortlessly rock and roll bikers. These are boots to worn with blue jeans rather than feminine dresses; these are definitely not shoes for the office but boots for the mean city streets.

Seven Boot Lane do not make shoes to be worn for one season then discarded rather they create boots and shoes that will look as good in a year’s time as they do now. Uncompromising and rough Seven Boot Lane’s designs may not seem like natural investment pieces but look beyond their rugged exterior and you will find durable, modern and versatile shoes that would be an asset to any fashionable shoe collection.

Hannah Balsdon

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Womenswear brand Body Frock carefully engineers each of their dresses to enhance the female form. This is feminine clothing that not only looks amazing but also empowers the wearer with each Body Frock dress being designed to instantly boost one’s confidence. Stylish and effortlessly chic Body Frock’s garments are contemporary without being too trendy; this is clothing that looks up to date and yet also has a classic timeless quality. These are pieces that, according to the brand’s artistic director Melanie Davis, “women want to put on and men want to take off; now what woman wouldn’t find such a boast utterly intriguing?

Body Frock has an elegant but unashamedly sensuous aesthetic; this is sexy but refined clothing for sophisticated women. Lace and sheer panels pop up again and again further imparting a distinctly feminine sensuality whilst the brand’s figure hugging silhouettes are utterly irresistible. Whilst sensuous and undeniably feminine Body Frock’s dresses are also perfectly contemporary; these are clothes that would work in the office and in the bar. Body Frock’s designs are smart and sexy but wearable and modern; this is clothing for confident modern women who feel comfortable in their own skin.

The brand’s current collection features its trademark sensuous silhouettes and lace detailing as well as an attractive dark palette. Body Frock are masters of the Little Black Dress and their collection features several beautifully sexy and stylish black dresses. These dresses that would look as good at work as they would at a cocktail party making them ideal for the autumn/winter party season. Yet, free from transient trends, Body Frock’s pieces also possess a certain durability; these are dresses that will look just as stylish in a year’s time as they do today.

Few brands put as much effort into flattering and enhancing the female form as Body Frock. This is brand that focuses not on making beautiful dresses but instead on making dresses that make you beautiful. In short Body Frock is dedicated to creating clothes that make women look and feel incredible.

Hannah Balsdon

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