“I’m made of 100% cashmere for God’s sake!!” Style by Maude

Meet Maude: She reports for Vogue, was born at Central St Martins and is made of 100% cashmere. Self created muse for designer David Longshaw and Editor-in-Chief of MAUDEZINE, Maude is irreproachably dresssed at all times. We try and wheedle some style secrets out of her…

Good Morning Maude! You wake up rather late and just have time to throw an outfit for a day of interviews – what’s your fail-safe look to ensure your interviewees are instantly put at ease?

I generally prefer people not to feel at ease. With the fashion pedigree I have one expects a certain amount of respect. (I’m made of 100% cashmere for God’s sake!!)

I often like to mix Givenchy with pieces from Prada, Balenciaga, Kirsty Ward, Celine but always with a staple piece from David Longshaw – the dresses are a must.

It turns out to be very a long day… what do you put on/take off in the cab?

I take off all the other shit and put on David Longshaw.

Not everyone knows this but a weekend away usually necessitates packing a…

Large bottle of gin, particularly if I’m accompanied by Doris,  co founder of MAUDEZINE-“The Future Fashion Bible.”  She’s a bit of an old soak but her sense of style is exemplary, even when pissed.

You’re off to Paris on a lightning visit: what gets worked hardest in your wardrobe?

Percy (this is what I call any intern working for me because I can’t be bothered to remember their names) is usually in my wardrobe working very hard.

I always insist on taking at least seventeen designer cases full of clothes with me on any trip. The Percys are there to carry them for me so that I can change at a moments notice. 

At the moment are you feeling more drawn to 20’s, 30’s, 40’s, 50’s, 60’s, 70’s, 80’s or 90’s?

None of them. I’m drawn to the Maudeties (the time I live in). The Colin McDowells, Susie Menkies and Alex Furys of the future will refer to the current era in this way.

If you could be given one wish what would it be?

Maude i.e. ME, to take over as editor in chief of all Conde Nast publications and become creative director LVMH and Gucci group so the world becomes more Maudealicious.

What was the last thing you saw that made you think ‘I would happily sell a small piece of my soul for that?

Too late, it’s already sold. But if I could have it back again, the Grayson Perry for Louis Vuitton trunk, including the stunt double for Alan Measles, (Grayson Perry’s teddy bear).