LUX FIX designer Maria Francesca Pepe on dressing Gaga, poison potions and silent screen goddesses…

 Q. MFP has led the way in blurring the boundaries between jewellery and clothing, how did you come to the concept of Jewellery-Wear?  

A. I see myself as a versatile designer and I have conceived my brand under that concept. MFP is jewellery-wear, which means that accessories become the starting point to create a look. I find this a subversive attitude towards fashion, still strongly contemporary and pop.

I believe in changing the perspective in life and art, with an ‘Inside-Out’ approach forming the leit-motif of my collections.

Gaga in MFP SS11   

MFP Jewellery-Wear Chain Dress out on the town…

Q. The gothic fairytale of your AW11 collection was named after Fortuna, a Roman goddess with the power over man’s fate.  How did she inspire the statement headpieces of the collection?

A. I believe we make our own ‘fortuna’ and I wanted to make mine.

I conceive jewellery as amulets that bring good luck and memories. In this way I want MFP customers to treasure what they buy. I don’t believe in consuming goods, but in living them and making them our own, filled with our energy. 

I often look at the ancient tribal cultures and rituals and I am inspired by fetishism, pop culture and religious aesthetic.

Q. Lady Gaga is obviously a huge fan of your designs and was recently spotted in London wearing AW11’s Fauno headpiece.  Tell us all about dressing Gaga!

A. That’s the funniest part of my job when you meet someone like her. She can wear absolutely anything fearlessly and make it work, she’s a master of that. Her stylists Nicola Formichetti and Anna Trevelyan are geniuses. They have perfectly translated her uber-pop outrageous appeal into high fashion.

I have just created some bespoke pieces for Gaga and it’s been an exciting journey I want to repeat.

From left: MFP’s A/W 2011 Fauno headpiece, MFP bespoke piece and MFP Chain Trousers

Q. Your star-studded following doesn’t stop with Gaga – Rihanna, Cheryl Cole, SJP, Theda BaraSienna Miller and Beth Ditto to name but a few. Living or dea d, which celebrity would you most like to see wearing your designs?

 A. Theda Bara, the silent film star and original sex symbol. She’s THE femme fatal and my everlasting inspiration. I think I even look a bit like her…!

I would also like to put a hat on the Duchess of Cambridge sooner or later!

Q. Finally (we have to ask), can you give us a sneak preview of what’s inspiring you for SS12?

A. Poison potions, the power of crystals and stones, Egyptian goddesses and crowns.