Hackney based shoe brand Miista makes shoes that are unique, kooky and unbelievably fashionable. These are fun quirky shoes for bold, fashion conscious individuals with their own sense of style. Fashion forward but not conformist Miista’s shoes are both exciting and wearable; these are shoes any aspiring fashionista can slip on with confidence. These are shoes designed to stand out from the crowd, to make an unforgettable statement. Yet Miista’s shoes that also possess an odd, eccentric elegance; Miista’s shoes may be distinctive but they are also wonderfully attractive. This is not a brand that feels the need to conform to set standards of beauty or momentary trends rather Miista is a label with personality, heart and eye for the future.
Miista’s new SS14 collection features ankle boots, heeled summer sandals, and fashionable flats. Iridescent metallics and ethereal pastels give the collection youthful, fashionable feel, yet Miista have interpreted these trends in an altogether more radical, fashion forward manner than many a shoe brand. The result is shoes that have an almost space age feel with clear Perspex heels adding to this futuristic aesthetic. In short these are incredibly cool shoes; shoes that could add fashionable edge to even the most mundane, laid back summer outfit. Miista have a talent for taking seemingly conservative shoe styles and remaking them in their own image; this season it is the humble espadrille that gets the Miista treatment. With a chunky bright white rubber sole and iridescent fabric Miista’s espadrilles are miles away from the plain canvas shoes we are all familiar with.
Miista is the shoe brand for the forward thinking, independent fashionista and who says you have sacrifice your individual style to put on a pair of identikit summer sandals whilst on holiday? Miista create shoes that will look as good by the hotel pool as they do on the streets of London. In essence Miista is a brand that takes the ordinary, the traditional, even the practical and gives it a fashionable, futuristic and utterly irresistible make over.